Suggested process for developing communication strategy and materials

This section covers a suggested process for developing a communication strategy and materials for giving information to study participants who stop participating early. We strongly recommend that the details of this approach are considered during the setup of a study, rather than trying to introduce a new participant communication approach part-way through, and our guidance is written from that point of view.

Involve patients
The patients contributing to the running of a study should be involved in developing and agreeing the overall approach to communicating with participants who stop taking part early, as well as any specific templates or wording that will be used.
Give adequate training and support
If research sites are expected to communicate the information to participants, research sponsors (or their representatives) should give clear training and guidance to the sites (for example, via the study protocol) about what is expected of them. This includes the expectations that research sites retain a copy of any written communications shared with individual participants.
Consider the study and its participants
Working with the involved patients, consider the specifics of the study you are working on, and how this sort of communication fits into it. This will be important context for devising your overall strategy.
For example:

  • What features of the study and its design or setting might be relevant to consider? For example, is it a ‘double-blind’ study, and, if so, how might this affect the planned communication?
  • How many participants do you predict will stop taking part early? Is there a risk that a relatively large number of participants will do this?
  • Do you expect most participants who want to stop taking part early to tell the researchers this, or do you suspect some will indicate their wishes by no longer replying to researcher contact?
  • Might participants stop taking part because their health is deteriorating?
  • Are participants at relatively high risk of losing the ability to make their own decisions during the study (also known as losing ‘capacity to consent’)?
  • Who are participants mostly in contact with during the study – a healthcare professional such as their doctor or nurse, or research staff in a university or other institution, or both, or someone else? How might they interact with this contact if they stop participating?
  • Who are participants most likely to feel comfortable talking to about aspects of their study participation? Might this change if participants stop taking part?
  • What other factors might be important in how you will communicate with participants (such as issues of culture, language or disability)?

You might also consider the expected ‘pathways’ of participants who stop taking part in the study. Who might they interact with, and when? Who will be informed about the change in their involvement in the study, how and when? An example pathway is given on the Appendix page.

Based on the possible pathways, consider how the information will be delivered in a way that is convenient and minimises the burden for participants as well as research staff. Will the information be given as a paper document (often still preferred) or might it be appropriate to give participants a link to a website (with a paper copy on request)? Might email be the best method?

Consider formatting and how to make information accessible
As with any patient-facing materials, you should take necessary steps to ensure everyone will be able to access the information. This means the default version of any materials should be accessible to most people through use of large enough font size (at least size 12), clear layout and avoiding reliance on colours to convey meaning (to avoid disadvantaging colour-blind people). You should also consider adding a prominent statement offering materials in different formats on request (and be prepared to offer these in a timely manner). In line with the approach taken within the rest of the study, you should also consider offering the information translated into other languages.

Involve patients in deciding the best approach to accessibility, as well as advice from any other local or national organisations relevant to the study and its participants.

There are various resources available about ensuring information is accessible; a non-exhaustive list is given in Further Information.

Make sure the information provided to potential participants is right
The information given to participants (verbally and in writing) before they agree to take part in a study should make clear to them what will happen if they stop taking part early. Participants should have good information to inform their decisions about stopping or reducing their level of participation in the study. Participants should not be surprised by any limitations on what they can stop or ‘undo’ – any such limitations must be made clear to potential participants before they agree to take part.
The contents of pre-study information sheets are out of the scope of this current guidance. However, we have included some suggestions below.
If some of these points are not included in the pre-study information, it can be inappropriate (or even unethical) to mention them only later when a participant stops taking part.
Possible information about ending participation to add to pre-study information:

  • Where applicable to the study, it should be clear that if a participant is finding it hard to continue participating in the study, it might be possible for them to continue participating but with less commitment. They can be advised to speak with their study doctor or nurse if they are finding participation difficult but are interested to know if a reduced ‘level’ of participation might be possible.
  • Participants must always be made aware that they have the right to stop taking part in the study at any time, without giving a reason and without affecting the standard of the care they receive. They can also be made aware that it can help the quality of research studies if as much as possible of the planned data is collected. They can also be told why it can be helpful to the study for them to give reasons for stopping, if they are happy to do so (or want to). These points must be made sensitively, using wording approved by an independent research ethics committee. Informing participants of these points gives participants ‘balanced’ information and allows them to make informed choices about stopping or changing their participation. It is unethical for pressure to be put on participants to continue participating in a study, or to provide a reason for stopping. However, we suggest it is also not appropriate to deny participants information about their choices, and information to guide those choices, if they may be keen to continue supporting the study as much as they can. In any case, participants should be reassured that whatever they decide is OK, and there are no ‘wrong’ decisions.
  • Depending on the nature of the study and the treatments involved, it may be useful to confirm that doctors will keep an eye on participants’ safety and recommend they stop study treatment(s) early, if it is no longer in participants’ best interests to continue receiving it/them. This may not be useful if it could cause participants unnecessary concern or worry, but may be important if a study treatment is new and its safety is not well understood. If content about this is included, care must nonetheless be taken to do it in a balanced and sensitive way, to avoid causing unnecessary alarm or concern.
  • Participants can get clear information about what will happen if they lose contact with the researchers during the study. For example, this might include any approaches the researchers might take to get back in touch with participants, or any plans for researchers to contact other healthcare professionals (such as GPs, with participants’ consent) to find out if they have any information on how participants are doing.
  • Any limitations on participants’ rights to stop or ‘undo’ aspects of participation need to be mentioned up front. This includes any limitations on rights to have data about them deleted if it was collected before they decided to stop participating. It also includes limitations to have any biological samples destroyed if they have already been used. In some cases it may not be possible to stop some sorts of data collection, such as collection of data about side-effects in some clinical trials of new drugs where this data collection is a statutory requirement.
  • Researchers may want to make clear that data collection about a participant would continue until the participant says they want it to stop. This means that if a participant says they want to stop taking a study treatment (for example) but does not say (even after having been asked) that they want to have no more data about them collected, collection of data relevant to the study would continue. If this approach is taken, it must be clear to participants how they can express a wish for data collection to stop if that is what they want. Research staff must also make reasonable efforts to find out the participant’s wishes (usually through discussion with the participant at the time they are stopping or reducing their participation in the study). This approach should be applied conservatively. For example, if a participant has not specifically said they wanted data collection to stop but there are reasons why further data collection seems inappropriate (perhaps based on something the participant has said, or based on known changes to their personal circumstances), then it should stop. In our guidance below, we suggest that if researchers intend to continue collecting data about a participant after they stop participating in some elements of a study, they should make this clear at the time the participant stops taking part. This should help ensure the approach is transparent, and ensure that participants definitely do have a choice in the matter.
  • Pre-study information should include anything else relevant to the process of stopping participation in the study, or the implications of stopping on things like incentives, or access to the study treatment(s)
  • .

Ensure the information aligns with other participant/patient information
Communication with participants at the time they stop participating is not given in isolation. Think about how the proposed communication will fit with other information for participants or potential participants. These should all fit together well, both in terms of the content, and the style and tone.

This includes the pre-study information (see above), but consider as well how this proposed communication fits alongside others used in the study. This might include newsletters for participants, messages of thanks given to all participants at the end of the study, and messages communicating the results of the study.

Where there will also be a general ‘end of study’ information sheet for participants, ensure it will be clear when to give participants that and when to give the information about ending participation early (for example, which one would you give to a participant who stops taking part before the end of the study, but very close to the end of the study?)

Develop a template for any written communications
We suggest that using a study-specific template is an efficient approach to providing information, compared to writing each participant a bespoke message. However, it is important to include some “personalisation” where necessary, for example: clear and correct details about how the specific participant’s involvement in the study has changed, details of the participant’s study centre (for example, a paper document may be presented on hospital headed paper) and a reminder of contact details for the study doctor or nurse.

Draft the template using this guidance, as well as any other relevant guidance for producing participant communications. Use plain, accessible language and consider graphics and diagrams where these might help convey important information.

The communication’s length is also important. The primary written communication for participants should ideally not be longer than 2 sides of well-spaced A4 paper (or an equivalent length for emails or online materials). If there is more information to make available than this, then these 2 sides should be used to summarise the key points from the longer content and guide individual participants towards the information they might be most interested in.

Ensure the communication contains basic elements such as a date, a clear trusted source (i.e. decide who the communication should come from and who ‘we’ is if that is the pronoun used), the study name and identifiers, and links to the study website and public registry page.

The communication should also have a clear, engaging title. An example title might be: “[Study name]: what happens now that your involvement has ended?”

The first sentence(s) of the communication (possibly after an initial ‘thank you’ message) should make clear what it is for, why it has been given to the participant and what they are expected to do with the information (if anything). For example:

“This message explains some of the things you might want or need to know, now that you have stopped taking part in the [study name] study.
You do not have to do anything in response to this message. It is yours to keep, so please read as much of it as you want to, to help with any questions you may have. But there may be things mentioned here that you might want to talk to your study doctor or nurse about. You will find a reminder of their contact details [below].”

Communications should include (e.g. at the end) a general invitation to contact an appropriate person (with that person’s contact details) if the participant has further questions or would like to discuss anything.

Allow for different situations
Participants stop taking part in studies in a range of ways and circumstances. There may need to be a flexible template (or more than one template) to allow for different situations. For example, a written communication for participants who have stopped participating because they have lost contact with the research team (if this is being used) will need to be different to one for participants who have communicated a decision to stop participating. The tone and content of a communication might also need to differ depending on whether stopping participation was the participant’s choice or someone else’s. Consider the most likely scenarios and develop template(s) to suit each.
Get ethical approval
Request ethical review of both the overall approach to communicating with participants when they stop taking part, and any specific wording to be used in written materials. Approval by a research ethics committee must be received before carrying out any of the approach. It is not feasible to get ethical approval for each individual communication to be sent to each participant, so the overall approach must be presented clearly to the committee, and it must be clear for any templates which wording would be the same for every participant, and which would vary (and how it would vary).

At the time of developing this guidance, it is likely uncommon to provide any sort of communication to participants who stop taking part in a study early. It is therefore possible that a given research ethics committee may not have been asked to review this sort of thing before, and may not see why it is necessary.

In the accompanying cover letter (or equivalent) to the ethics committee, consider making clear that this sort of communication is about ensuring participants get the information they need and want, at the right time. You could also explain that part of the process around providing the information will help ensure that individuals’ needs are considered, and no participants will be given information where it is not agreed to be appropriate to give it to them. It may also be important to highlight that the information is in no way aiming to encourage participants to reconsider a decision to stop taking part in some or all of the study. Finally, consider mentioning that you followed this guidance, which was developed by patients working with researchers, to develop the patient-facing materials.

Where relevant in this guidance, we have explained why we think some topics should be included in a communication for participants. These may be useful in explaining the approach to ethics committees to inform their review.

Assess each participant’s circumstances before making contact
The circumstances around an individual stopping study participation can vary, and in some cases may be complex or sensitive. It is important that any process of communicating with these participants includes a check that it is appropriate to make the proposed contact and share the proposed information. In most cases it may be the participant’s clinical/care team that is in the best position to make this judgement, given what they know about the participant and their situation. Decisions about this should be documented (for example in a participant’s medical notes), particularly if the decision was not straightforward.

If the participant’s clinical/care team advises that it is not appropriate to contact the participant at this time, those running the research (e.g. research sponsors or their representatives) must respect this. Care may also be needed if some time has passed since a participant had stopped taking part, to make sure planned communication is still relevant, useful and appropriate to be given at this later time.

Quality control
As mentioned above, some of the topics for inclusion in a communication for participants will need to be ‘personalised’. It is critical that any information reflecting a participant’s specific situation is correct. Quality control is therefore an important part of the process of developing such communication. The most suitable methods of quality control will depend on the study, but are likely to include good design of any templates, and suitable review of any communications before they are shared with participants to ensure they are correct. It may often be necessary for research sites and sponsors (or their representatives) to work together to ensure the information is correct.
Review and refine
It is sensible to review how well the participant communication is working, once it has been implemented. This might include trying to find out if participants value and appreciate it, and checking they receive it in the first place. Those involved in developing and delivering the information could also feed back about what worked well or not from their perspective. All this feedback can be used to improve the communication and the processes around it.